Marketing Strategy Implementation in Higher Education Essay -- higher e

The scholarly article which I selected to review addressed the strategic implementation of marketing initiatives within international higher education entities (Naidoo & Woo, 2011). This article was of particular interest to me due to its specific focus on marketing within higher education entities (HEI’s). The authors focused their research on 10 universities which recruit international students; specifically, on 570 questionnaires from mid-level marketing managers responsible for strategic implementation of marketing initiatives. (Naidoo & Woo, 2011, p. 1117) The authors note the disparity in success between HEI’s in addressing the international student market, and raise the implied question of whether differences in successful strategic implementation could be contributory. This study focuses on strategic implementation, as contrasted with strategic formulation, as a driver for marketing success. The premise of the authors is that by focusing on the factors whic h influence successful strategic implementation, HEI’s can enhance marketing program success. In addition to highlighting strategic implementation as a marketing success factor, they emphasize the value of a higher education focus in their research. Although this business category has achieved prolific growth in recent years, most marketing research has been focused on a general business environment. The research found that strategic implementation is viewed by marketing management as operations-driven in nature. The authors uncovered 4 primary constructs from their data: implementation related outcome variables, dimensions of commitment, strategy factors and role factors. (Naidoo & Woo, 2011, p. 1122) Put in simpler terms, the authors identified strategy commi... ...ting program success. They have demonstrated that mid-level marketing managers within Higher Education view individual commitment to the selected strategy, as well as the perceived significance of their role in implementation, as critical factors to role performance, and ultimately program success. Suggestions for follow up may include a closer analysis of successful and less successful HEI’s, to further understand how these factors influence the success or failure of these organizations’ marketing programs. Works Cited Kotler, P., & Keller, K. (2012). A framework for marketing management. (5 ed.). Upper Saddle River, NJ : Pearson Hall. Naidoo, V., & Wu, T. (2011). Marketing strategy implementation in higher education: A mixed approach for model development and testing. Journal Of Marketing Management, 27(11/12), 1117-1141. doi:10.1080/0267257X.2011.609132

Overview of Martin Luther’s Christian Liberty Essay

Martin Luther’s pamphlet, Christian Liberty, describes his feelings towards the Church. He did not agree with what the Church did. For example, the church had too many restrictions. Meaning that you could not practice another religion. Also, the Church had indulgences, which are supposed to be where if someone sinned, they would go to the church and pray, and have the church forgive you. But the idea of indulgences to the Catholic Church was if you sinned, then you were to pay a certain amount of money and then your sin would have been forgotten. Luther thought the Church should be about faith, not all about power and money. In the pamphlet, Luther believes that faith nurtures the body and soul. He believed that the Church did not believe in that. Luther eventually broke away from the Church for several reasons. Some reasons were how the Church made people pay for their indulgences, how that they had too many restrictions, and how the Church had so much power and how they abused it. Luther stated in his pamphlet, â€Å"From this anyone can clearly see how a Christian is free from all things and over all things so that he needs no works to make him righteous and save him, since faith alone abundantly confers all these things.† Luther in this sentence is saying how things such as indulgences are not needed to make him a better Christian, but if a man has enough faith, it alone will do the job. Luther also states that for preachers not to preach only about repentance, but also about the faith of the religion. The criticism that Luther has towards the preachers was that they abused authority that they don’t preach commandments and promises, and they don’t work solely out of serving one’s neighbor; they do it seeking their own profit. Luther was also angry with priests who use the word of Christ to make people dislike Jews. He believes that they should pray for the people and teach the people by example. Martin Luther’s solutions took the middle course and faced up too how, â€Å"They want to show that they are free men and Christians only by despising and finding fault with ceremonies†. What Luther meant by this was that the religious ceremonies done was not how they used to be; now they entail only the power that the Church has among the people. Luther believed that you should join a church and do as they say not to gain righteousness, but out  of respect for them. He said this by, â€Å"I will fast, pray, do this and that as men command, not because it is necessary to my righteousness or salvation; but that I may show due respect to the pope, the bishop, the community, a magistrate, or my neighbor.† Martin Luther believed of three powers or benefits of faith. One was that Christians are free from the land. If we honor God, he will honor us. He will see us as righteous and truthful people. Faith writes the soul with Christ. Christian soul therefore has all the good characteristics of Christ. Also Luther believes that faith gives us freedom. He states this by writing, â€Å"It is clear, then, that a Christian has all he needs in faith and needs no works to justify him; and if he needs no need of works, he has no need of the law; and if he has no need of the law, surely he is free from the law.† Since we are not perfect on earth, works help keep us moving towards our goal of perfection. Do works freely, only to please God. This is said by, â€Å"however, we are not wholly recreated, and our faith and love are not yet perfect, these are to be increased, not by external works, however but of themselves†. Through work, think only to benefit others. Faith is active through love. Luther stated this by, â€Å"we should devote all our works to the welfare of others.† â€Å"But works, being inanimate things, cannot glorify God, although they can, if faith is present, be done to the glory of God.† What Luther is stating here is if you have enough faith, then you can make the presence of God true. Because works don’t lead to righteousness, but with faith works can be done to the glory of God.

Reflection Paper - 805 Words

Lesson I learned from facing obstacles. It was 23rd april, 2016, When me and my family came to this country. In starting me and my family started living with my dad’s sister. In starting none of my family members knew anything about this country, but my aunt she has been in this country since past 30 years. The first thing that we did when we came was that we got me and my brother in school. After that my mom and dad got their driving permit, as driving and education is the first important to thing to live in this country. And we started facing somewhat difficulties in finding job as my parents did some college and at that time my parents did not know how to speak English but they still knew how to understand English. Afterwards†¦show more content†¦Now I have to be the responsive adult though I was a teen at that time, Every Month I have to make sure that the Bills are paid, I have to go to every Gov’t Offices with my parents, mostly every place they go I have to be with them. Additionally, I have to keep up with my Studies and School stuff that I need to get done. I always pushed myself to get good grades, I also have my Grandparents that live with us, and they also don’t understand English, so I also have to take care of them and help them when they need help. Meanwhile, keeping up with studies, I also had to give the standardised test because that was the thing you need to get into college. As I was also knew to this country it also took me some time to figure out stuff and learn new things that I never learned. I have to keep track of how much we are spending each month and how much we earn. I had to help my parents to get and apply for the credit cards, so that their credit is established and they can buy the house and get loan, if their credit is good, if my parents want to go shopping I have to find coupons for the discount. 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